Resources
Know more than the algorithm.
Guides, playbooks and plain-English explainers on AI search, GEO and AI-native web production — written for agencies and the clients they serve.
01Topics
Nine pillars. One library.
In-depth guides, practical tools and a plain-English glossary — written for agencies and the clients they serve.
- Guide
GEO guides
How answer engines find, judge and cite brands — and what to do about it.
Read the guide - Guide
AI search playbooks
Step-by-step plays for local and service brands.
Read the guide - Guide
AI website development
How AI-native production changes scoping, pricing and delivery.
Read the guide - Guide
Claude Code
Practical workflows for directing AI in real client builds.
Read the guide - Guide
GSAP
Motion patterns that feel premium and stay fast.
Read the guide - Guide
Agency sales
Positioning and packaging GEO and AI websites for existing clients.
Read the guide - Guide
GEO proposal templates
White-label scopes and language you can adapt.
Read the guide - Guide
AI visibility education
Explainers you can share with clients who are new to the idea.
Read the guide - Glossary
Industry glossary
Plain-English definitions of the terms that matter.
Open
02All guides & tools
Everything in the library.
- Guide · GEO guidesHow AI answer engines decide which brands to mentionA plain-English guide to how ChatGPT, Perplexity, Gemini and Google AI Overviews find, judge and cite brands — and what agencies can do to influence it.
- Guide · AI search playbooksThe AI search playbook for local and service businessesA step-by-step play for getting local and service businesses recommended by AI assistants: prompt mapping, entity cleanup, service pages, reviews and tracking.
- Guide · AI website developmentHow AI-native production changes website scoping, pricing and deliveryWhat changes — and what doesn't — when websites are built with AI coding tools: where the time goes now, how to scope and price, and how to protect quality.
- Guide · Claude CodeDirecting Claude Code on real client buildsPractical workflows for using Claude Code on agency website projects: project setup, CLAUDE.md, small reviewed loops, design fidelity, safety and handover.
- Guide · GSAPGSAP motion that feels premium and stays fastMotion patterns for agency websites built with GSAP: easing, timing, ScrollTrigger, performance rules, React cleanup and reduced-motion support.
- Guide · Agency salesHow to sell GEO and AI websites to your existing clientsHow agencies can position, package and pitch GEO and AI-native websites to existing SEO, web and marketing clients — without overpromising.
- Guide · GEO proposal templatesA white-label GEO proposal template for agenciesA copy-ready white-label GEO proposal template for agencies: summary, findings, scope, deliverables, reporting, timeline, assumptions and pricing.
- Guide · AI visibility educationAI search explained: a primer to share with your clientsA shareable, jargon-free explainer for business owners on how AI assistants answer questions, why some businesses get recommended, and what to do about it.
- Checklist · GEO guidesAI visibility audit checklist for agenciesA practical checklist for auditing how a client appears in ChatGPT, Gemini, Perplexity and AI Overviews: prompts, entities, content, crawlers and citations.
03GEO & AI search glossary
The words that matter, in plain English.
Share it with clients who are new to AI search — or use it to align your own team.
16 terms
- Generative Engine Optimization (GEO)
- The practice of making a brand easy for AI answer engines to find, understand and trust, so it is mentioned, cited or recommended in generated answers.
- Answer engine
- A system that responds to a question with a synthesised answer rather than a list of links — for example ChatGPT, Perplexity, Gemini or Google AI Overviews.
- AI Overviews
- AI-generated summaries that appear above Google's traditional results for some searches, with links to the pages they draw from.
- Prompt
- The question or instruction a person types into an AI assistant. In GEO, the set of prompts buyers realistically ask is what visibility is measured against.
- Prompt visibility
- The share of tracked prompts where a brand appears in the answer at all.
- Citation
- A link or named source an answer engine shows to support its answer. Being cited usually signals that a page was used to build the response.
- Mention
- When an answer names a brand without necessarily linking to it.
- Entity
- A uniquely identifiable thing — a business, person, product or place — that search and AI systems can recognise and connect facts to.
- Entity consistency
- Whether a brand's name, services, location, hours and other facts match everywhere it appears online. Inconsistency makes brands harder to resolve and recommend.
- Structured data (schema)
- Machine-readable markup, usually JSON-LD using schema.org vocabulary, that states facts about a page or business explicitly.
- Retrievability
- How easily AI crawlers and retrieval systems can access, render and parse a site's content.
- Retrieval-augmented generation (RAG)
- A technique where a model looks up relevant documents at answer time and uses them to ground its response — one reason fresh, accessible content matters.
- AI crawler
- An automated agent operated by an AI company to fetch web content, governed in part by a site's robots.txt rules.
- Answer-first content
- Pages structured to lead with a direct, quotable answer to a specific question, followed by detail and evidence.
- Visibility audit
- A dated baseline of how a brand appears across answer engines for a defined set of prompts, including competitors and the sources cited.
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