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White-label GEO / AI SEO

Make your clients the answer.

Generative Engine Optimization that gets your clients found, understood and cited across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews — run by us, sold by you.

Become a PartnerStart with an audit

01What is GEO

SEO earns the click. GEO earns the mention.

Generative Engine Optimization is the work of making a brand easy for AI answer engines to find, understand and trust — so that when a buyer asks for a recommendation, the brand is part of the answer.

It builds on technical SEO rather than replacing it. Your agency keeps selling search; GEO adds the layer that answer engines rely on.

How traditional SEO and GEO differ
Traditional SEOGEO
GoalRank a page for a keywordBe named, described and cited in an answer
Unit of successA position and a clickA mention, a citation and a recommendation
What it readsPages, links and on-page relevanceEntities, sources, consistency and answerable content
How it's measuredRankings, traffic, CTRPrompt visibility, share of answer, citations

02Platform coverage

Every engine your clients’ customers ask.

Each platform gathers and weighs information differently. We optimise for the shared foundations, then track each engine on its own.

  • ChatGPT

    Searches the web for current questions and shows the sources it used.

  • Google AI Overviews

    Summaries above Google results, linked to the pages they draw from.

  • Gemini

    Google's assistant — local and business questions lean on Google's ecosystem.

  • Perplexity

    An answer engine built around search, with numbered citations on every answer.

  • Claude

    Increasingly used for research and comparisons, with web search when enabled.

  • Copilot

    Microsoft Copilot

    Built into Windows, Edge and Bing, with answers grounded in web results.

Platform logos are trademarks of their respective owners. No affiliation or endorsement implied.

03The GEO program

Eight workstreams. One visible brand.

01

AI visibility audits

A dated baseline of where the brand appears, how it is described and who wins instead.

Prompts tested

60

Engines

5

Brand visible

14 / 60

The baseline every program is measured against.

02

Entity analysis

One consistent identity — name, services, hours, location — everywhere engines look.

SourceNameSaturday
WebsiteCherry Creek Smile StudioSat 8–2
Google profileCherry Creek Smile StudioSat 8–2
YelpCherry Creek SmilesClosed Sat
HealthgradesCherry Creek Smile Studio—
03

Content engineering

Answer-first pages built around the real questions buyers ask, written to be quoted.

Content brief · answer-first page

“What counts as a dental emergency on a weekend?”

  • Lead with a direct, two-sentence answer
  • List symptoms that need same-day care
  • State Saturday hours and how to book
  • Add FAQ and MedicalClinic markup
04

Technical retrievability

Make sure AI crawlers and retrieval systems can access, render and parse the site.

  • AI crawlers allowed in robots.txtPass
  • Key pages render without JavaScriptPass
  • Opening hours in crawlable HTMLFix
  • XML sitemap includes service pagesPass
  • Canonical tags consistentFix
05

Schema & structured data

Machine-readable facts that remove ambiguity about who the business is and what it offers.

{
  "@context": "https://schema.org",
  "@type": "Dentist",
  "name": "Cherry Creek Smile Studio",
  "openingHoursSpecification": [{
    "dayOfWeek": "Saturday",
    "opens": "08:00", "closes": "14:00"
  }],
  "areaServed": "Denver, CO"
}
06

Citation opportunities

Find and earn mentions on the third-party sources engines already trust for the category.

  • healthgrades.comCited by 3 enginesClaim & complete profile
  • denver local guideCited by 2 enginesPitch weekend-care feature
  • reddit · r/DenverCited by 2 enginesMonitor & respond
07

Authority & brand signals

Reviews, credentials and expert content that reinforce why the brand deserves to be recommended.

Review velocity

Steady, recent, specific

Credentials

Listed on every profile

Expert content

Named, qualified authors

Local mentions

Community and press

08

Monitoring & reporting

Track prompts across engines and report progress in a white-label monthly report.

Prompt visibility · 12 weeks

Example

04How a program runs

AI answers change. So the work never stands still.

Models update, sources shift and competitors move. A GEO program runs as a monthly loop — always measured, always reported.

  1. 01Monitor

    Track the client's prompts across every engine, every month.

  2. 02Diagnose

    Work out why answers changed and where competitors gained.

  3. 03Optimise

    Ship content, fixes and citation work in priority order.

  4. 04Report

    Send a white-label report your client can actually understand.

Monitor
Diagnose
Optimise
Report

Every month

Measured. Reported.

05Programs

Start with an audit. Grow into a program.

Programs are quoted at partner rates per brand and market, so you set the retail price and keep the margin.

  • Foundation

    Fix what stops engines understanding the brand.

    • Entity and profile clean-up
    • Technical retrievability fixes
    • Schema and structured data
    • Baseline monitoring

    Partner pricing

    Quote on request

    Discuss this program
  • Recommended

    Growth

    The ongoing program most clients need.

    • Everything in Foundation
    • Monthly content engineering
    • Citation and authority outreach
    • Prompt monitoring across engines
    • White-label monthly report

    Partner pricing

    Quote on request

    Discuss this program

  • Multi-location

    For franchises, groups and multi-region brands.

    • Location-level entities and pages
    • Per-market prompt tracking
    • Roll-up and location reporting
    • Portfolio roadmap

    Partner pricing

    Quote on request

    Discuss this program

Not sure where a client stands? Every program can begin with a white-label AI Visibility Audit.

See the audit

06Questions

GEO, answered.

  • No. GEO builds on technical SEO and good content. It adds the work answer engines depend on — entity clarity, answerable content and trusted third-party citations — so your existing SEO clients get both.

  • Some fixes, like inconsistent business details or blocked crawlers, can change answers relatively quickly; content and citation work compounds over months. We baseline first and report every month so progress is visible either way.

  • No. Nobody controls third-party AI platforms. GEO improves the likelihood that a brand is found, understood and cited, and we measure that likelihood consistently.

  • Yes — local and service businesses are often where AI recommendations matter most, because buyers ask for 'the best' provider near them. Programs include location-level entities, profiles and prompts.

  • Yes. Reports, roadmaps and any client-facing material carry your agency's branding. We never contact your client unless you ask us to.

  • Access to the client's site and profiles (or a contact who can make changes), their priority services and markets, and a point of contact on your team. We handle strategy and execution.

Keep exploring

Start a GEO program

Let’s build your agency’s AI search offering.

Tell us about the clients you’d like to offer GEO to. We’ll help you shape the offer and run the work under your brand.

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