A white-label GEO proposal you can adapt today.

[Client] has strong foundations in traditional search, but is currently [absent from / inconsistently mentioned in] AI-generated answers for [X of Y] of the buyer questions we tested.

This proposal sets out a [3-month foundations project / 6-month GEO program] to make [Client] easier for AI answer engines — including ChatGPT, Google AI Overviews, Gemini, Perplexity and Microsoft Copilot — to find, understand and trust.

We will measure progress monthly against a fixed set of [number] buyer prompts and report on visibility, how [Client] is described, and the sources the engines rely on.

Finding 1 — [Competitor A and Competitor B] are recommended for "[prompt]" while [Client] is not mentioned. The answers cite [source], where [Client] has no listing.

Finding 2 — [Client]'s [service] has no dedicated page, so there is no specific source for engines to retrieve for [type of question].

Finding 3 — Business details differ between the website and [platforms], which makes [Client] harder to identify with confidence.

Phase 1 — Baseline and plan (weeks 1–2)
• Agree the tracked prompt set ([number] prompts across discovery, comparison and decision)
• Record the dated visibility baseline across [engines]
• Prioritised roadmap

Phase 2 — Foundations (weeks 3–8)
• Technical retrievability review and fixes (crawl access, rendering, robots.txt, sitemaps)
• Entity cleanup across [number] listings and profiles
• Structured data for [Organization / LocalBusiness / Service / FAQ] on [number] templates
• Answer-first improvements to [number] priority pages

Phase 3 — Growth (monthly, from month 3)
• [number] new or rewritten pages per month based on prompt gaps
• Corroboration: outreach to [number] relevant third-party sources per month
• Monthly prompt tracking and reporting

Each month you will receive a branded report covering:
• Prompt visibility — the share of tracked prompts where [Client] appears
• Share of answer compared with [named competitors]
• How [Client] is described, with example answers
• The sources most often cited in your category, and where [Client] is missing
• Work completed this month and priorities for next month

• AI answer engines decide independently what to include in their answers. We cannot guarantee that [Client] will be mentioned, cited or recommended for any specific prompt.
• Answers vary between runs and change as the engines are updated, so we report trends across the full prompt set.
• [Client] will provide access to [website CMS, analytics, Google Business Profile, other listings] within [5] working days of kick-off.
• [Client] will review and approve content within [5] working days of submission.
• Work outside the scope above will be quoted separately.

Option A — AI Visibility Audit: [price], one-off, delivered in [2] weeks
Option B — GEO Foundations: [price], fixed fee, [8] weeks
Option C — Foundations + Ongoing Program: [price] then [monthly price] per month, minimum [6] months

Next steps: approve your preferred option by [date] and we will schedule kick-off within [X] working days.