Concept projectInteractive experience· Hardware product launch
Signal Room
A scroll-driven launch story that explains a complex product through light, motion and a single accent colour.
01The challenge
Technical products are hard to explain in a single screen. The story needed to unfold in sequence without becoming slow, heavy or inaccessible.
02The approach
- 01
Story in chapters
Broke the product into five ideas, each with one visual and one sentence.
- 02
Pinned scroll scenes
ScrollTrigger scenes reveal each feature, with a reduced-motion version that reads as a clean page.
- 03
Performance budget
Transform-only animation, deferred media and lazy scenes to keep the page fast on mid-range phones.
What we built
- Narrative and copy structure
- Art direction
- Pinned ScrollTrigger scenes
- Video and poster pipeline
- Reduced-motion variant
What we'd measure
- Scroll depth by chapter
- Pre-order or waitlist conversion
- Time to interactive on mobile
- Share rate of launch page
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