Atelier North
A calm, editorial website that wins consultations from considered homeowners — and is easy for AI answer engines to understand.
01The challenge
Architecture studios often rely on image-heavy portfolios with little text, which leaves search engines and answer engines with almost nothing to read about who the studio is or what it does best.
02The approach
- 01
Positioning first
Defined the studio's niche — quiet, evidence-led residential work — and wrote every page around it.
- 02
Editorial design system
Generous type, slow image reveals and a restrained palette that lets the work breathe.
- 03
Entity-rich structure
Project pages with location, scope and approach in plain language, backed by Organization and Project schema.
What we built
- Strategy and sitemap
- Design system and 9 templates
- Next.js build with Claude Code
- GSAP motion system
- Headless CMS
- Schema and technical SEO
What we'd measure
- Consultation enquiries
- Organic and AI-referred sessions
- Prompt visibility for residential architecture queries
- Core Web Vitals per template
Next project
Signal Room
View project
Start a project
Your client’s project could be next.
Tell us about the project and the client. We’ll reply with questions and next steps.